MrBeast's team reached out to me late last year while they were planning a video called "$1 vs $500,000 Plane Ticket!". When I saw the email, I couldn't believe it. Jimmy is the KING of YouTube, and is without a doubt one of the most generous, kind people on the platform.

I hopped on a call to share my expertise with the team and was shocked when I realised that their biggest problem was getting permission to record onboard. "We're looking to book the entire cabin on some flights so we don't disturb other passengers, but the airlines still don't want us onboard". How crazy is that? They're offering to pay $10,000s and give the airlines free promotion, and they still didn't want it. This really goes to show just how little airlines understand marketing nowadays. Thankfully, MrBeast went ahead and made the video anyway, getting over 130 million views😱